If the name doesn't ring a bell, you should remember her from the
action-film Kick-Ass with Nicholas Cage or the academy award-winning movie
'Hugo' by the great Martin Scorcese. Or maybe you remember her from a previous post - the Max Mara VIP party for Chloe?
This talented 15 year old actress (another Dakota Fanning you may call her) has not only stunned us with her brilliant acting but her amazing sense of style as well. Apparently we are not the only ones who have noticed; the popular retail brand for teenagers, Aéropostale have jumped in on an opportunity to attract customers by making young Miss Chloe their new face.
Senior VP of Marketing and E-Commerce Scott Birnbaum says, “we
know she will connect with our customer. She’s extremely interested in fashion.
She sits in the front row at all high-end fashion shows. She’ll judge contests
for us and be the spokesperson for our Teens for Jeans campaign.”
The campaign will begin with the 2012 Back-to-School season and
continue through the Spring of 2013. The line will include fashion tops,
statement pieces such as moto jackets and chunky sweaters, and will be featured
in all stores beginning July 16, 2012. Here is a sneak peek
And if you’re not convinced she has a great sense of style,
check these out:
“I have always been a huge fan of Aéropostale. Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand. I am so excited to join the Aéropostale team.” - Chloe
Well Congratulations to Chloe and Good luck Aéropostale, hopefully this marketing strategy works in their favour.
#Peace #Love #Aéropostale
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