iFashion... Beyonce in New H&M Swim Wear Collection (Video)

Beyonce has teamed up with H&M to advertise their new amazing collection of swim wear. The video not only shows the wide collection of swim wear but also shows how Mother of one Beyonce has shaped up this summer as we see her curvy and bootylicious body. Also in the advert Beyonce is  dancing to her unreleased summer beat "Standing In The Sun" from her unreleased Album Mrs Carter. 

#Peace.Love.StandingInTheSun 

iFashion... Beyonce Covers GQ Magazine (February 2013)

She is the star we love to love and love to hate but however you feel about her, I think everyone would agree that there is something we all find intriguing about Beyonce that keeps us always wanting to know what she is up to. Well, this time, it's a sexy sports-themed photoshoot with GQ Magazine for their 100 Sexiest Women of the 21st Century issue, taken by Terry Richardson, where the star reveals herself in fewer clothes than she has since the birth of her daughter.

Check out more pictures below:

iFashion... Blake Lively Steps Out in Isabel Marant

Blake Lively is certainly no stranger to the world of fashion. Her impeccable style, endless legs and all-round beauty are why she remains one of the most talked about celebrities on the red carpet. The gorgeous actress and recently-turned wife makes a bold statement at a recent Hurricane Sandy relief concert event in New York City in an Isabel Marant mini dress which she paired with a pair of tan Christian Louboutin caged ankle boots. We see you, Mrs Reynolds, keeping it bright even in the winter!

#Peace.Love.Brightness

iEvent... Niji Magazine Launch Party @ Shaka Zulu (Friday, October 19)

Niji Magazine host new website launch at London’s famous Shaka Zulu in partnership with XclusiveTouch, London’s leading party & event organisers. Calling all fashion lovers, music artists & creatives! Friday 19th October we have a special treat as Niji Magazine host a launch party for their brand new website @ Shaka Zulu, Camden.

This one is not to be missed with a live catwalk showing from designers Leanne Ripley-Garrett and Rosie Benjamin and DJs, cocktails and many more shenanigans taking over until well into the night so get on that guestlist now! More details after the JUMP...

iCandy... Kate Upton x Sports Illustrated Swimsuit 2012 (Video)

The title says it all ready. Swimwear model Kate Upton models Sports Illustrated's 2012 Swimsuit issue - the footage above is of Kate Upton's photoshoot in Florida for the issue. Click play UP top...

#Peace.Love.KateUpton

iFashion... Africa Fashion Week London 2012 (Pictures)

You'll remember that a few weeks ago, we brought you info about this year's Africa Fashion Week London. We know it's been over for a good few days and all interest has probably shifted to the Paralympics and even the Carnival weekend but we also know that for one reason or the other, some of you might have been unable to make it to the AFWL shows so we thought we'd share some pics with you - 'cause we're just that thoughtful, hehe! Several designs including those from Yutees, Keto Couture Collection, Afro Fanatic, Green Mamba and Remi Lagos Collection were showcased, here are some of our best bits.

iFashion... Victoria Beckham's Line of Prescription Glasses

We’ve seen her conquer the world of music, fashion and even optics (when she launched a sunglasses range two years ago), now fashionista and wife of star footballer David Beckham, Victoria Beckham is delving deeper into the optical world as she launches her own line of prescription glasses.

iFashion... The De La Renta Capsule Summer Wardrobe

Below are three useful tips for your Summer wardrobe from Oscar de la Renta:

iTelevision... Gidiculture TV Season 1 Episode 2

We've had to wait a bit for the second episode of the new season of Gidiculture TV but I think the wait was worth it. This new episode features an in-depth interview with Olu Maintain, some new fashion tips for Summer 2012 and Gidiculture Film/TV Review as well as some entertainment news about the likes of Toni Payne, 2Face and Davido - check it all out UP top...

#Peace.Love.GidicultureTV

iFashion... Africa Fashion Week London (August 3 & 4, 2012)

As if London isn't busy enough this week with the continuous influx of tourists for the 2012 Olympic games the city is hosting this year, the 2012 edition of Africa Fashion Week London has also been set for this week so things are only going to get crazier and busier. The good...or bad news however, is the show will only last for two days.

So, free your schedules people, 'cause Spitalfield's Market Brushfield Street, London is the place to be on the 3rd and 4th of August! Speaking of free, entry to some shows will be free but VIP and standard tickets are also available. Standard ticket holders will have access to a 1 day pass to all shows, while VIP ticket holders will enjoy a canapé reception with complimentary champagne, 1 day fast track entry to all shows, reserved seating, an AFWL Goody Bag, invitation to the after party and 10% discount on all purchases from all exhibitors on the day.

iFashion... Nike 'What the Max' 2012 Collection

This pack includes the Nike Air Max 90 Hyperfuse, Nike Air Max 95 Hyperfuse and Nike Air Max 2012 Hyperfuse. All three share the hyperfuse technology. Now this Hyperfuse construction creates a material composed of three layers; one for stability, one for breathability and the third for durability. This way Nike has a product that is light, yet strong.

iFashion... Chloë Moretz - New Face of Aéropostale

If the name doesn't ring a bell, you should remember her from the action-film Kick-Ass with Nicholas Cage or the academy award-winning movie 'Hugo' by the great Martin Scorcese. Or maybe you remember her from a previous post - the Max Mara VIP party for Chloe?

This talented 15 year old actress (another Dakota Fanning you may call her) has not only stunned us with her brilliant acting but her amazing sense of style as well. Apparently we are not the only ones who have noticed; the popular retail brand for teenagers, Aéropostale have jumped in on an opportunity to attract customers by making young Miss Chloe their new face.

iFashion... Versace Fall 2012 Couture

Italian fashion company VERSACE again stunned us with their Fall 2012 Haute Couture collection. Although founder Gianna Versace is no longer with us to bless us with his own genius creations, I am pretty sure he is pleased with this collection as you would be too. It is safe to say his sister DONATELLA VERSACE (current creative director), is doing a great job in being been able to keep Gianni’s genius alive.

In this collection, Versace goes with jewel tones and nudes for colors. The purpose was for it to match the cocktail rings made from yellow diamonds, emeralds, and topazes the models wore on both index fingers. Also expect a lot of silk chiffon and scarf prints, ENJOY...

iFashion... Nike Football Summer 2012 Collection

Now where are the football lovers?! To "commemorate the summer of global football", Nike is releasing a footwear collection in the classic silhouettes style. The collection includes: the Nike Air Max 1, Nike Cortez, Nike Tennis Classic AC and Nike Gato. They launch globally this month (June). More after the jump...

iFashion... Gucci Spring/Summer 2013 Collection

June 23rd's Milan Fashion Week show saw Frida Giannini showcasing her 2013 Spring/Summer Gucci collection. As the title of the post suggests, it was a bright and colourful show, one where a vivid picture of Spring and Summer was well painted. Colour blocking and sharp colours were common themes on the runway, as were pinstripes and floral motifs. But because they say pictures are worth a thousand words, we'll let them do the rest of the talking... Here are a few pictures from the Gucci Spring/Summer 2013 Collection:

iAfrica... Gidiculture TV Season 1 Episode 1 (Featuring Ice Prince, One Nigerian Boy + More)

"After teasing us for a good few months now with exciting previews of candid chats with African Music stars Ice Prince, Olu Maintain and R2Bees, Gidiculture TV finally unveils the very first episode in their all new online TV series which showcases the very best in Music, Fashion, TV, Film, Entertainment and everything in between for the discerning and urban African audience!" - Gidiculture TV

#Peace.Love.GidicultureTV

iFashion... Nike Roshe Run Spring/Summer 2012 Collection

From the latest Nike Roshe Run collection, we take a closer look at the Grey/Yellow and Black/Red pairs and if you’ll look closely, you can most certainly tell just how comfortable these shoes are... Check out more from the Roshe Run collection below...

iFashion... Oscar De La Renta 2013 Bridal Collection

It's Summer time and usually a lot of weddings take place during this time, so it is only right that I share this with you. Oscar De La Renta show us what they have for their 2013 Bridal Collection and I have to say that it is lovely and  just MAYBE you'll find THE ONE in this collection.

iFashion... Nike Air Max 1 Leopard Park Fall 2012

I have mentioned before that I’m a big fan of sneakers and as such I have put together a collage series of NEW & UNIQUE sneaker collections by famous brands like Adidas, Converse, Vans and Nike among others. This collection of sneakers (running/tennis shoes and football boots inclusive) are the most recently released or forthcoming releases from these brands. You will see footwear available for sale but rather than those, we recommend you create your own personal collection  of "You Only See Once" designs. My guess is that they will be worth a lot in a few years.

iFashion... 2012 BAFTA TV Awards (Red Carpet)

It was all wins and losses in London yesterday (May 27) as some of the biggest names in the film and TV industry stormed London’s Royal Opera House for one of the biggest Television award ceremonies in the world, the BAFTA Television Awards. Following the other big annual award shows which have already taken place this year, yesterday was London's turn to deliver the goods and you can trust that London didn't disappoint! Moving on to the fashion however, as we all know, with every award show, the outfits worn by the stars in attendance are almost as important as the awards they win. So without further ado, we bring to you fashion from the 2012 BAFTA TV Awards Red Carpet...