"The first ever Rocawear commercial is a retrospective of Shawn "Jay-Z" Carter's journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter's Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician." - Rocawear
"A cold dark night about a year or so ago, in the studio with one of my favorite producers... I knew what I needed when I got there, and I knew he'd know exactly how to execute that too. I approached 6th Sense with a concept, I presented the vision. He started making the beat ; right there and right then, heads nodding in approval... I started writing. My competitive nature compelled me to finish my masterpiece before he could finish his... But, he'd always beat me to the punch! Even this time. I sat there, putting it all together. Alone. And I smiled a little when it was done, but I knew what it needed now was another perspective. I reached out to Skyzoo..that's how "Picture This" was made. Hope you enjoy!" - Nina B
