Tuesday, 15 May 2012

iFashion... Vogue India Launches Vogue Fashion Fund

Well it seems like fashion is not only on the rise in Africa but in INDIA as well. I don’t know about you but I have always loved Indian fashion - SAREES and all. However times have changed and fashion in India has evolved as well. In fact, fashion in India is now so upscale, that western fashion brands look to it as a “possible Great New Market”.

Well to display India's brilliance in fashion both locally and internationally, Vogue India has announced that it will be hosting its own Vogue Fashion Fund for young Indian fashion designers. The search is presently on and fashion designers have to meet certain requirements - which can be found HERE - to qualify. Prepare to be dazzled. Here are a few fashion designers from India and their works...


Anand Bhushan

Khushali Kumar

  Elie Saab

Rajat K Tangri

Be sure to visit Vogue India's website for more Indian fashion

*FashionFact* The fashion funds initiative started in New York in response to the 9/11 attacks which took place during the NY fashion week and almost destroyed new designer businesses. The idea is to offer young designers money, coverage in Vogue and a year’s worth of "executive mentorship and a retail link". There is a worry of course among many experts that the early and free publicity is not the best thing for young designers as most of them sooner than later "fall back into obscurity".

Via: FT.com


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